Personalize Your Message
- Variable-data printing (VDP) is another form of printing on demand (POD); as orders are received
- Technology allows you to change elements from one printed piece to the next
- Text
- Graphics
- Images
- Uses information from a database or external file
Best Uses
- Personalized letters, each with the same basic layout but different names and addresses
- Selfmailers, brochures or postcard campaign
- Sequential numbering
- Event packages