Employer's Guide for Career Fair

Thank you for your interest in University of Lethbridge students. Your commitment to sharing information on career paths is greatly appreciated. To help you make the most of your participation in Career Fair, we would like to share some of the qualities displayed by the most successful Career Fair participants.


The employers who tell us they've had a tremendous response tend to be those who are most approachable. Students are often nervous and somewhat unsure of themselves as they move through the career conference. Consider the following to increase the number of students you meet.

  • Students are encouraged to talk to representatives who are open, smiling, and at ease.
  • Use a friendly approach and be willing to share information and answer questions.
  • If possible avoid talking across the table, and if your feet can take it, standing is recommended.
  • Be available. Students are also reluctant to interrupt if representatives are in conversation with one another.


  • Students expect that as a representative of the company you are aware of all the recruiting needs of the organization. A broad knowledge of career paths is of real benefit when attending an all-discipline career event. This may seem an impossible task, however, even if you can provide the names of relevant contacts, students will feel they've received valuable assistance.
  • Students are thrilled and impressed when an employer follows through with information or a contact they promised. Timely follow up establishes respect and enhances the student's opinion of you and your company.


First impressions work both ways and just as the student makes an impression on you, you leave a lasting impression of your organization. Students always make a point of commending participants who have been helpful and accommodating. On the other hand, bad news travels as quickly. Students who feel dismissed, frustrated, or ignored will soon tell their friends and so on.

Some of the information students may be seeking:

  • Types of opportunities and career paths available?
  • Qualifications required for the positions?
  • The most important skills and qualities employers are seeking?
  • Process for applying to the company?
  • What's the corporate culture?