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Please join the Department of Sociology for the next
Department of Sociology Colloquium Series
January 18, 2019
Victoria Holec, PhD Candidate, CSPT
"I was born in 1999, to what generation do I belong?" - Defining "Millennial" in social media discourses.
In popular discourses such as found on, but not exclusive to, social media, Millennials are assumed as a unified, homogenous, and singular entity, which is observable, real, and true. Despite these fixed assumptions, this generational label is surprisingly ill-defined by scholars and institutes (Beamish, 2016; Mottola, 2014; Pew Research Center, 2010; 2017; Strauss & Howe, 1991; 1997). My research challenges such normative categories that are presumed to be value-free and enduring.
My dissertation work examines social media discourses about Millennials by non-Millennials and reactionary discourses by self-identifying Millennials using self-created corpora from Twitter and Reddit. I here present parts of a critical discourse analysis of Twitter and Reddit posts that examines hegemonic and counter-hegemonic discourses. Specifically, this talk will address the generational ambivalence voiced by self-identifying Millennials in juxtaposition to the ostensibly clear-cut ways in which the Millennial generational label is used and reproduced.
Everyone is welcome!