Graduate Studies

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Length of Program: 

Full-time: 24 months
Part-time: 48 months

Intake: 
Fall
Mode of Delivery: 

On Campus

Program Components: 

Coursework and Thesis

 

Campus: 
Lethbridge and Calgary
Program Description: 

Marketing involves creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. Our faculty specializes in applying marketing techniques to encourage behaviour change that will benefit individuals and society. Examples include encouraging healthy behaviour, environmental protection, or non-profit support.

Career Opportunities: 

An excellent bridge to PhD studies or to pursue careers where research skills and scholarly knowledge are valued. i.e. consultant, analyst, marketing research


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