MARKETING (MSC (MGT))
Full-time: 24 months
Part-time: 48 months
Coursework and Thesis
Marketing involves creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. Our faculty specializes in applying marketing techniques to encourage behaviour change that will benefit individuals and society. Examples include encouraging healthy behaviour, environmental protection, or non-profit support.
An excellent bridge to PhD studies or to pursue careers where research skills and scholarly knowledge are valued. i.e. consultant, analyst, marketing research