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JOHNSTON, TOM

Title: 
Associate Professor
Faculty: 
Arts & Science
Department: 
Geography
Disciplines: 
Social Sciences
Research Expertise: 

Local Food Systems Project

The number of people in North America who shop regularly at farmers' markets has grown remarkably over the last several decades. This development has been loosely attributed to factors ranging from changing consumer preferences regarding food, to concerns over the conventional agri-food system. However, with some exceptions the growing popularity of farmers' markets has attracted scant attention from researchers. Consquently, there are many interesting questions to answer and areas to explore.

The following four objectives inform the Local Food Systems Project:

1. To document costumer shopping patterns and preferences.
2. To develop demographic and geographic profiles of those who regularly shop at farmers' markets.
3. To determine the factors and values which motivate people who shop at farmers' markets.
4. To assist the operators of participating farmers' markets to better understand their custumer base.

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