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Developing southern Alberta case studies for marketing

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dc.contributor.advisor Falkenberg, Eugene
dc.contributor.author Russell, John Sutton
dc.contributor.author University of Lethbridge. Faculty of Education
dc.date.accessioned 2010-03-16T20:10:52Z
dc.date.available 2010-03-16T20:10:52Z
dc.date.issued 1993
dc.identifier.uri http://hdl.handle.net/10133/872
dc.description iv, 48 leaves ; 29 cm. en
dc.description.abstract This project is a journal of the processes involved in the development of case studies for marketing courses. It discusses the benefits of using the case study method to develop numerous student skills. The case method is also presented as a motivational and interactive learning technique which benefits both students and instructors. Next. the process of writing cases is examined. This is followed by some ideas and examples of how to use them in the classroom. Finally. it presents a number of different cases developed from businesses in Southern Alberta. en
dc.language.iso en_US en
dc.publisher Lethbridge, Alta. : University of Lethbridge, Faculty of Education, 1993 en
dc.relation.ispartofseries Project (University of Lethbridge. Faculty of Education) en
dc.subject Marketing -- Study and teaching (Higher) -- Alberta en
dc.subject Marketing -- Alberta -- Case studies en
dc.title Developing southern Alberta case studies for marketing en
dc.type Thesis en
dc.publisher.faculty Education en

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