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Consumer perceptions of company environmental requests : an experimental examination of hotel reuse programs

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dc.contributor.advisor Basil, Debra
dc.contributor.author Shang, Jingzhi
dc.contributor.author University of Lethbridge. Faculty of Management
dc.date.accessioned 2008-04-02T20:31:22Z
dc.date.available 2008-04-02T20:31:22Z
dc.date.issued 2007
dc.identifier.uri http://hdl.handle.net/10133/629
dc.description x, 177 leaves ; 29 cm en
dc.description.abstract Consumer response toward companies’ corporate social responsibility (CSR) efforts has received much attention in the consumption context. However, little is known in the anti-consumption context. The present research studies one anti-consumption CSR program – reusing, which suggests that customers in a hotel use towels and linens more than once in order to reduce the use of fresh water and the generation of waste water. The impact of source credibility, argument strength, and fit on consumer response was assessed. It was found that a high credibility source (i.e., the hotel source) generated less egoistic attributions than a low credibility source (i.e., the Project Planet source). Regardless of the charity type, making a charitable donation can positively influence subjects’ attitudes toward the hotel and value-driven attributions, while negatively influenced egoistic attributions. Moreover, subjects’ perceived strong arguments positively influenced attitude, behavior intention, value-driven, strategic, and stakeholder-driven attributions, while negatively influenced counterarguments. en
dc.language.iso en_US en
dc.publisher Lethbridge, Alta. : University of Lethbridge, Faculty of Management, 2007 en
dc.relation.ispartofseries Project (University of Lethbridge. Faculty of Management) en
dc.subject Social marketing en
dc.subject Social responsibility of business en
dc.subject Consumers -- Attitudes en
dc.subject Consumers' preferences en
dc.subject Hospitality industry -- Social aspects en
dc.subject Hospitality industry -- Waste minimization en
dc.title Consumer perceptions of company environmental requests : an experimental examination of hotel reuse programs en
dc.type Other en
dc.publisher.faculty Management en

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