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A study of Canadian winery websites : identification of a market integration stage

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dc.contributor.advisor Basil, Debra
dc.contributor.author Zhu, Ying
dc.contributor.author University of Lethbridge. Faculty of Management
dc.date.accessioned 2008-02-28T21:42:05Z
dc.date.available 2008-02-28T21:42:05Z
dc.date.issued 2005
dc.identifier.uri http://hdl.handle.net/10133/612
dc.description xiii, 175 leaves ; 29 cm. en
dc.description.abstract While website features of many kinds have been examined in numerous studies, few of these studies look at the use of websites by combining information technology and marketing perspectives. Also, no industry-specific website stage model has ever been proposed for Canadian wineries in particular. This research attempts to fill this gap by developing such a model. For this purpose, a census of 206 Canadian winery websites was conducted, and content analysis was used on the results. It was hypothesized that a technology-driven model introduced by Rao, Metts and Monge (2003) could be expanded by adding Market Integration as a new stage. Supporting the proposed hypotheses, 93.7% of Canadian wineries were reported to have market integration features on their websites, and the proportion of winery websites possessing such features proved to be greater in each subsequent stage in Rao’s model. en
dc.language.iso en_US en
dc.publisher Lethbridge, Alta. : University of Lethbridge, Faculty of Management, 2005 en
dc.relation.ispartofseries Project (University of Lethbridge. Faculty of Management) en
dc.subject Wine industry -- Canada -- Marketing en
dc.subject Wine industry -- Canada -- Computer network resources en
dc.subject Wine industry -- Computer network resources en
dc.title A study of Canadian winery websites : identification of a market integration stage en
dc.type Technical Report en
dc.publisher.faculty Management en

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