Show simple item record

dc.contributor.supervisor Drollinger, Tanya Tien, Philip Chi Hang University of Lethbridge. Faculty of Management 2008-02-28T21:41:26Z 2008-02-28T21:41:26Z 2005
dc.description vii, 96 leaves ; 29 cm. en
dc.description.abstract Due to the increasing number of people immigrating to new cultures, it is important to understand the influences on immigrants’ purchase decisions in a new environment. Immigrant consumers’ purchase behaviours are different from the majority because of cultural differences. More specifically, this research investigates differences between Chinese immigrants’ and Canadian consumers' locus of control and service locus of control orientation in the Canadian marketplace. It also examines the role that acculturation plays among Chinese immigrants regarding locus of control beliefs. Results from the survey suggest that Chinese consumers have generally higher levels of internal consumer and service locus of control orientations, and belief in luck compared with their Canadian counterparts, while the difference of the belief in powerful others was insignificant. The relationship between acculturation and immigrants’ locus of control beliefs was unclear as acculturation is a gradual and slow process and most of the Chinese respondents were newly arrived. en
dc.language.iso en_US en
dc.publisher Lethbridge, Alta. : University of Lethbridge, Faculty of Management, 2005 en
dc.relation.ispartofseries Project (University of Lethbridge. Faculty of Management) en
dc.subject Consumer behavior -- Research -- Canada en
dc.subject Consumers -- Research -- Canada en
dc.subject Acculturation -- Canada en
dc.subject Chinese -- Canada en
dc.subject Marketing research -- Canada en
dc.subject Minority consumers -- Research -- Canada en
dc.title An investigation of immigrant consumers' locus of control orientation and level of acculturation en
dc.type Technical Report en
dc.publisher.faculty Management en

Files in this item

This item appears in the following Collection(s)

Show simple item record

Search OPUS

Advanced Search


My Account