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Relational orientation in consumer purchase intentions : brick-and-mortar vs. e-commerce shopping environments

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dc.contributor.advisor Basil, Michael
dc.contributor.author Risse, Bernhard
dc.contributor.author University of Lethbridge. Faculty of Management
dc.date.accessioned 2008-02-27T21:29:42Z
dc.date.available 2008-02-27T21:29:42Z
dc.date.issued 2003
dc.identifier.uri http://hdl.handle.net/10133/576
dc.description x, 86 leaves : ill. ; 29 cm. en
dc.description.abstract Building lasting customer relationships is a central goal for companies in today’s business world. While numerous studies deal with the construct of relationship as objective it has also been suggested that relationships are very subjective and based on individual perceptions. This study puts the emphasis on the concept of relational orientation as an individual difference that influences the customers’ view of relationships. The study compares individual preferences and influences across the two shopping environments, Brick & Mortar and E-Commerce. Relational Orientation was found to be a moderating factor in the relationship development process, mainly influencing the effects of trust. en
dc.language.iso en_US en
dc.publisher Lethbridge, Alta. : University of Lethbridge, Faculty of Management, 2003 en
dc.relation.ispartofseries Project (University of Lethbridge. Faculty of Management) en
dc.subject Relationship marketing en
dc.subject Electronic commerce en
dc.subject Stores, Retail en
dc.subject Customer services -- Management en
dc.title Relational orientation in consumer purchase intentions : brick-and-mortar vs. e-commerce shopping environments en
dc.type Technical Report en
dc.publisher.faculty Management en

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