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Browsing Faculty of Management Projects (Master's) by Subject "Social marketing"

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Browsing Faculty of Management Projects (Master's) by Subject "Social marketing"

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  • Mardian, Neil; University of Lethbridge. Faculty of Management (Lethbridge, Alta. : University of Lethbridge, Faculty of Management, 2002Management, 2002)
    Even though cause-related marketing has increased in popularity, academic researchers have only started to examine how consumers respond to it. In this study, the author examines cause-related marketing in combination with ...
  • Shang, Jingzhi; University of Lethbridge. Faculty of Management (Lethbridge, Alta. : University of Lethbridge, Faculty of Management, 2007Management, 2007)
    Consumer response toward companies’ corporate social responsibility (CSR) efforts has received much attention in the consumption context. However, little is known in the anti-consumption context. The present research studies ...
  • Aspen, Cathy J (Lethbridge, Alta. : University of Lethbridge, Faculty of Management, c2008Management, 2008)
    This study examined how females react to the use of sexual appeals in a social marketing context. Sexual appeal was operationalized as the use of female models who are suggestively dressed. Outcome variables, offensiveness, ...

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