Institutional Repository

Browsing Faculty of Management Projects (Master's) by Author "Basil, Debra"

DSpace/Manakin Repository

Browsing Faculty of Management Projects (Master's) by Author "Basil, Debra"

Sort by: Order: Results:

  • Mardian, Neil; University of Lethbridge. Faculty of Management (Lethbridge, Alta. : University of Lethbridge, Faculty of Management, 2002Management, 2002)
    Even though cause-related marketing has increased in popularity, academic researchers have only started to examine how consumers respond to it. In this study, the author examines cause-related marketing in combination with ...
  • Shang, Jingzhi; University of Lethbridge. Faculty of Management (Lethbridge, Alta. : University of Lethbridge, Faculty of Management, 2007Management, 2007)
    Consumer response toward companies’ corporate social responsibility (CSR) efforts has received much attention in the consumption context. However, little is known in the anti-consumption context. The present research studies ...
  • Zhu, Ying; University of Lethbridge. Faculty of Management (Lethbridge, Alta. : University of Lethbridge, Faculty of Management, 2005Management, 2005)
    While website features of many kinds have been examined in numerous studies, few of these studies look at the use of websites by combining information technology and marketing perspectives. Also, no industry-specific website ...

Search DSpace


Advanced Search

Browse

My Account

Statistics