Browsing Faculty of Management Projects (Master's) by Subject "Marketing -- Sex differences"

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  • Aspen, Cathy J. (Lethbridge, Alta. : University of Lethbridge, Faculty of Management, c2008Management, 2008)
    This study examined how females react to the use of sexual appeals in a social marketing context. Sexual appeal was operationalized as the use of female models who are suggestively dressed. Outcome variables, offensiveness, ...

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