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Promoting Alcohol Abstinence among Pregnant Women: Potential Social Change Strategies

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dc.contributor.author Deshpande, Sameer
dc.contributor.author Basil, Michael
dc.contributor.author Basford, Lynn
dc.contributor.author Thorpe, Karran
dc.contributor.author Piquette-Tomei, Noëlla
dc.contributor.author Droessler, Judith
dc.contributor.author Cardwell, Kelly
dc.contributor.author Williams, Robert J.
dc.contributor.author Bureau, Alexandre
dc.date.accessioned 2007-08-27T21:53:50Z
dc.date.available 2007-08-27T21:53:50Z
dc.date.issued 2006-11-28
dc.identifier.citation Deshpande, S., Basil, M., Basford, L., Bureau, A., Thorpe, K., Piquette-Tomei, N., Droessler, J., Cardwell, K.,Williams, R.J., Bureau, A. (2005). Promoting alcohol abstinence among pregnant women: Potential social change strategies. Health Marketing Quarterly, 23(2), 45-67. en
dc.identifier.issn 0735-9683
dc.identifier.uri http://hdl.handle.net/10133/410
dc.description Copyright Haworth Press, Inc. <http://www.HaworthPress.com> en
dc.description.abstract Fetal Alcohol Syndrome Disorder (FASD) is one of the most preventable sources of developmental abnormalities, and has a singular cause-alcohol consumption during pregnancy. Estimates for the costs of treatment of a single case of FASD range often above one million dollars. The primary strategy for prevention currently centers on no alcohol consumption during pregnancy. However, a sizeable number of North American women currently drink during pregnancy. A literature review examined the behavior of maternal alcohol consumption in order to understand the rationale associated with drinking. Generally, it appears that pregnant women differ by their alcohol consumption habits and their reasons to drink. In an attempt to eliminate FASD, we review a number of educational, legal, and community-based programs that have been used to promote abstinence and examine where they have been successful. Unfortunately, social marketing strategies have received less attention. Several potential applications of social marketing directed to drinkingduringpregnancy campaigns are suggested, and possible contributions to the overall effort are explained. en
dc.description.sponsorship The authors would like to thank the Alberta Centre for Children, Family and Community Research for their financial support to carry out the state of evidence review of FASD prevention. en
dc.language.iso en en
dc.publisher Haworth Press, Inc. en
dc.subject Fetal Alcohol Syndrome en
dc.title Promoting Alcohol Abstinence among Pregnant Women: Potential Social Change Strategies en
dc.type Article en
dc.publisher.faculty Management en
dc.publisher.faculty Education en
dc.publisher.faculty School of Health Sciences en
dc.publisher.faculty Library en
dc.description.peer-review Yes en
dc.publisher.institution University of Lethbridge en

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