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dc.contributor.supervisor Johnston, Thomas Cuthbert, Ronald Hugh University of Lethbridge. Faculty of Arts and Science 2007-04-11T17:42:27Z 2007-04-11T17:42:27Z 1995
dc.description viii, 100, vi leaves : ill. ; 29 cm. en
dc.description.abstract This study is based on the premise that it is important to understand how niche marketers manage the process of farm level adaptive change. A review of the relevent literature revealed the limitations of research on the strategic planning process pertaining to small business. A normative model of the strategic planning process was synthesised and used as an anyalystical framework to assess the planning behaviour of agricultural niche marketers in the study. On completion of a review of research methodologies for the social sciences, the multiple-case holistic design was selected. Data was collected and analyzed. The principal analytical method used was pattern matching. The technique of explanation building was applied in order to draw conclusions about the correspondence between the normative model and the actual planning practices of agricultural niche marketers. A revise model of the planning process is then proposed. en
dc.language.iso en_US en
dc.publisher Lethbridge, Alta. : University of Lethbridge, Faculty of Arts and Science, 1995 en
dc.relation.ispartofseries Thesis (University of Lethbridge. Faculty of Arts and Science) en
dc.subject Agriculture -- Marketing en
dc.subject Strategic planning -- Case studies en
dc.subject Business planning -- Case studies en
dc.subject Dissertations, Academic en
dc.title The strategic planning process of agricultural niche marketers : a case study approach en
dc.type Thesis en
dc.publisher.faculty Arts and Science
dc.publisher.department Department of Geography Masters

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