Marketing comes to reference & user services
Date
2014
Authors
Eva, Nicole
Shea, Erin
Journal Title
Journal ISSN
Volume Title
Publisher
American Library Association
Abstract
The ‘M’ Word… the dreaded Marketing, Promotion, or Communications piece that can come
with many of our jobs. Why is it that we loathe it so much? Is it because we feel that as
librarians, we should be above this sort of ‘selling’ tactic? Is it because we think libraries are so
inherently wonderful that they need no promotion? Is it because we got into librarianship
specifically to avoid having to do this sort of thing? For some of us, it’s all of the above. But the
fact remains – people don’t know what you have unless you tell them. And telling them –
communicating your benefits to them – is, in fact, marketing.
Description
Sherpa Romeo green journal
Keywords
Libraries -- Marketing , Reference services (Libraries) -- Marketing
Citation
Eva, N. & Shea, E. (2014, Winter). Marketing comes to reference & user services. Reference & User Services Quarterly, 54(2), 41-42.