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Your Call Is Important to Us: Call Centres in Lethbridge, Alberta

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dc.contributor.author Croil, Spencer
dc.contributor.author MacLachlan, Ian
dc.date.accessioned 2007-06-29T20:42:08Z
dc.date.available 2007-06-29T20:42:08Z
dc.date.issued 2006
dc.identifier.citation Croil, S., & MacLachlan, I. (2006). Your Call Is Important to Us: Call Centres in Lethbridge, Alberta. Western Geography, 15/16, 1-27. en
dc.identifier.issn 1187-1121
dc.identifier.uri http://hdl.handle.net/10133/330
dc.description.abstract In-bound and out-bound call centres have developed due to the spread of information and communication technologies and growing demand for information and technical support on a round-the-clock basis. Intense cost competition in the call centre sector has been the impetus for the decentralization of call centre activity to smaller peripheral cities in western Canada. Lethbridge, Alberta provides an apt case study venue with the birth of five call centres in just four years. Locational factors such as Canadian dollar exchange rates, time zones, and business climate are identified and evaluated based on interviews with management respondents. While call centre occupations have been traditionally viewed as low skilled, low paid, and “dead-end jobs,” the Lethbridge experience suggests some basis for a more optimistic view. en
dc.language.iso en en
dc.publisher Western Division, Canadian Association of Geographers en
dc.subject Call centers -- Canada -- Case studies en
dc.subject Lethbridge (Alta.) -- Call centers en
dc.title Your Call Is Important to Us: Call Centres in Lethbridge, Alberta en
dc.publisher.faculty Arts and Science en
dc.publisher.department Geography en
dc.description.peer-review Yes en
dc.publisher.institution University of Lethbridge en


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