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Partnerships between nonprofit organizations and businesses : legitimacy for sale, but at what cost?

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dc.contributor.advisor Runte, Mary
dc.contributor.advisor Usher, John
dc.contributor.author McKenzie, Gail
dc.contributor.author University of Lethbridge. Faculty of Management
dc.date.accessioned 2011-12-08T23:08:38Z
dc.date.available 2011-12-08T23:08:38Z
dc.date.issued 2008
dc.identifier.uri http://hdl.handle.net/10133/2577
dc.description ix, 105 leaves ; 29 cm en_US
dc.description.abstract This study explores partnerships between nonprofit organizations (NPOs) and businesses. In particular, it focuses on the motivations of the NPOs in such partnerships as they relate to the legitimacy concerns of organizations when viewed through the lens of neoinstitutional theory. The data were collected via semi-structured phone interviews with managers of nonprofit organizations from the United States. The transcripts were analyzed iteratively using a thematic analysis. Results indicate that NPOs may be trying to recapture eroded moral legitimacy with the public through partnerships with businesses. However their bargain to seek gains in their pragmatic legitimacy with their business partner by increasing the business’ social legitimacy appears to be potentially at the expense of losing cognitive legitimacy with their clients. en_US
dc.language.iso en_US en_US
dc.publisher Lethbridge, Alta. : University of Lethbridge, Faculty of Management, c2008 en_US
dc.relation.ispartofseries Project (University of Lethbridge. Faculty of Management) en_US
dc.subject Nonprofit organizations en_US
dc.subject Business enterprises en_US
dc.subject Joint ventures en_US
dc.subject Strategic alliances (Business) en_US
dc.title Partnerships between nonprofit organizations and businesses : legitimacy for sale, but at what cost? en_US
dc.type Thesis en_US
dc.publisher.faculty Management en_US

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