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What voters want, what campaigns provide : examining Internet based campaigns in Canadian federal elections

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dc.contributor.advisor McCormick, Peter
dc.contributor.author Farries, Greg
dc.contributor.author University of Lethbridge. Faculty of Arts and Science
dc.date.accessioned 2007-05-13T20:30:56Z
dc.date.available 2007-05-13T20:30:56Z
dc.date.issued 2005
dc.identifier.uri http://hdl.handle.net/10133/250
dc.description vi, 130 leaves ; 29 cm. en
dc.description.abstract This paper examines differences between what voters want from a campaign website and what political parties are actually providing on their campaign websites. A series of focus groups were conducted and the results of those discussions provided insight into what potential voters wanted from a campaign website. Analysis of the Conservative, Liberal, Bloc Quebecois, Green and New Democratic Party campaign websites was then conducted, and the results provided a glimpse at what the political parties were providing during the 2004 federal election campaign. The results of this research show that is a significance imbalance between what the political parties in Canada were providing and what the focus groups mentioned they wanted from a campaign website. The participants wanted more engaging and mobilizing features, while the campaign websites used during the 2004 election lacked these types of features. en
dc.language.iso en_US en
dc.publisher Lethbridge, Alta. : University of Lethbridge, Faculty of Arts and Science, 2005 en
dc.relation.ispartofseries Thesis (University of Lethbridge. Faculty of Arts and Science) en
dc.subject Political campaigns -- Canada -- Technological innovations en
dc.subject Elections -- Technological innovations -- Canada en
dc.subject Elections -- Canada en
dc.subject Dissertations, Academic en
dc.title What voters want, what campaigns provide : examining Internet based campaigns in Canadian federal elections en
dc.type Thesis en
dc.publisher.faculty Arts and Science
dc.publisher.department Department of Political Science

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