What voters want, what campaigns provide : examining Internet based campaigns in Canadian federal elections
Files
Date
2005
Authors
Farries, Greg
University of Lethbridge. Faculty of Arts and Science
Journal Title
Journal ISSN
Volume Title
Publisher
Lethbridge, Alta. : University of Lethbridge, Faculty of Arts and Science, 2005
Abstract
This paper examines differences between what voters want from a campaign website and what political parties are actually providing on their campaign websites. A series of focus groups were conducted and the results of those discussions provided insight into what potential voters wanted from a campaign website. Analysis of the Conservative, Liberal, Bloc Quebecois, Green and New Democratic Party campaign websites was then conducted, and the results provided a glimpse at what the political parties were providing during the 2004 federal election campaign. The results of this research show that is a significance imbalance between what the political parties in Canada were providing and what the focus groups mentioned they wanted from a campaign website. The participants wanted more engaging and mobilizing features, while the campaign websites used during the 2004 election lacked these types of features.
Description
vi, 130 leaves ; 29 cm.
Keywords
Political campaigns -- Canada -- Technological innovations , Elections -- Technological innovations -- Canada , Elections -- Canada , Dissertations, Academic