Browsing University Archives by Subject "Marketing -- Mexico"

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  • Bello, Roberto; University of Lethbridge. Faculty of Arts and Science (Lethbridge, Alta. : University of Lethbridge, Faculty of Arts and Science, 2001Management, 2001)
    This study examines the relation between market orientation and the standardization of marketing activities (processes and programs) in a sample of Mexican organizations. The literaure of marketing orientation, although ...

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