Browsing University Archives by Author "Liebetrau, Jennifer"

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  • Liebetrau, Jennifer; University of Lethbridge. Faculty of Management (Lethbridge, Alta. : University of Lethbridge, Faculty of ManagementManagement, 2017)
    The main purpose of this thesis was to illuminate the concept of fit in cause-related marketing (CRM) by proposing and testing a valenced model for CRM fit. The model was created based on an integration of extant CRM fit ...

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