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Browsing by Subject "Minority consumers -- Research -- Canada"

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Browsing by Subject "Minority consumers -- Research -- Canada"

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  • Tien, Philip Chi Hang; University of Lethbridge. Faculty of Management (Lethbridge, Alta. : University of Lethbridge, Faculty of Management, 2005Management, 2005)
    Due to the increasing number of people immigrating to new cultures, it is important to understand the influences on immigrants’ purchase decisions in a new environment. Immigrant consumers’ purchase behaviours are different ...