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Browsing by Author "Deshpande, Sameer"

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Browsing by Author "Deshpande, Sameer"

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  • LaFreniere, Katherine Carol; University of Lethbridge. Faculty of Management (Management, 2010)
    This study argues that Stakeholder Theory (Mitchell, Agle, & Wood, 1997) can be applied from the stakeholder‘s perspective in order to understand how stakeholders perceive their claims in an organization and consequently ...
  • Chen, Xin; University of Lethbridge. Faculty of Management (Lethbridge, Alta. : University of Lethbridge, Faculty of Management, 2005Management, 2005)
    Cause Related Marketing has grown tremendously as a marketing tool since the 1980s. Numerous studies have been conducted in North America, Europe and Australia with mostly consumers of European Descent, but no such study ...
  • Evashkevich, Terry Ross; University of Lethbridge. Faculty of Management (Lethbridge, AB : University of Lethbridge, Faculty of Management, 2006Management, 2006)
    This article explores seniors’ (those aged 55 plus) pharmaceutical brand marriages. This age group will soon make up a quarter of Canada’s population. They are wealthy and active consumers who create and maintain brand ...
  • Deshpande, Sameer; Basil, Michael; Basford, Lynn; Thorpe, Karran; Piquette-Tomei, Noëlla; Droessler, Judith; Cardwell, Kelly; Williams, Robert J.; Bureau, Alexandre (Haworth Press, Inc.ManagementEducationSchool of Health SciencesLibraryUniversity of Lethbridge, 2006-11-28)
    Fetal Alcohol Syndrome Disorder (FASD) is one of the most preventable sources of developmental abnormalities, and has a singular cause-alcohol consumption during pregnancy. Estimates for the costs of treatment of a single ...
  • Aspen, Cathy J (Lethbridge, Alta. : University of Lethbridge, Faculty of Management, c2008Management, 2008)
    This study examined how females react to the use of sexual appeals in a social marketing context. Sexual appeal was operationalized as the use of female models who are suggestively dressed. Outcome variables, offensiveness, ...
  • Basford, Lynn; Thorpe, Karran; Williams, Robert J.; Droessler, Judith; Deshpande, Sameer; Bureau, Alexandre; Piquette-Tomei, Noëlla; Cardwell, Kelly (Submitted to the Alberta Centre for Child, Family and Community Research (ACCFCR)School of Health SciencesLibraryManagementEducationUniversity of Lethbridge, 2004-11-30)
    The review of the literature on Fetal Alcohol Spectrum Disorder (FASD) Prevention was carried out by a multidisciplinary team using a Cochrane-style systematic review methodology. A key component of the review was the ...