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Browsing by Author "Basil, Michael"

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Browsing by Author "Basil, Michael"

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  • Mardian, Neil; University of Lethbridge. Faculty of Management (Lethbridge, Alta. : University of Lethbridge, Faculty of Management, 2002Management, 2002)
    Even though cause-related marketing has increased in popularity, academic researchers have only started to examine how consumers respond to it. In this study, the author examines cause-related marketing in combination with ...
  • Zhao, Jing; University of Lethbridge. Faculty of Management (Lethbridge, Alta. : University of Lethbridge, Faculty of Management, 2005Management, 2005)
    This study examines several attributes of celebrity spokespersons in advertising. More specifically, credibility, attractiveness, expertise and identification with the celebrity are examined with regard to attitudes toward ...
  • Deshpande, Sameer; Basil, Michael; Basford, Lynn; Thorpe, Karran; Piquette-Tomei, Noëlla; Droessler, Judith; Cardwell, Kelly; Williams, Robert J.; Bureau, Alexandre (Haworth Press, Inc.ManagementEducationSchool of Health SciencesLibraryUniversity of Lethbridge, 2006-11-28)
    Fetal Alcohol Syndrome Disorder (FASD) is one of the most preventable sources of developmental abnormalities, and has a singular cause-alcohol consumption during pregnancy. Estimates for the costs of treatment of a single ...
  • Risse, Bernhard; University of Lethbridge. Faculty of Management (Lethbridge, Alta. : University of Lethbridge, Faculty of Management, 2003Management, 2003)
    Building lasting customer relationships is a central goal for companies in today’s business world. While numerous studies deal with the construct of relationship as objective it has also been suggested that relationships ...