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Browsing by Author "Basil, Debra"

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Browsing by Author "Basil, Debra"

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  • Wehbe, Michelle S; University of Lethbridge. Faculty of Management (Lethbridge, Alta. : University of Lethbridge, Faculty of Management, c2012Management, 2012)
    An experiment was done to investigate whether or not there is a need to treat smokers and non-smokers as separate target audiences when creating tobacco counter-advertisements. The Extended Parallel Process Model (Witte, ...
  • Mardian, Neil; University of Lethbridge. Faculty of Management (Lethbridge, Alta. : University of Lethbridge, Faculty of Management, 2002Management, 2002)
    Even though cause-related marketing has increased in popularity, academic researchers have only started to examine how consumers respond to it. In this study, the author examines cause-related marketing in combination with ...
  • Shang, Jingzhi; University of Lethbridge. Faculty of Management (Lethbridge, Alta. : University of Lethbridge, Faculty of Management, 2007Management, 2007)
    Consumer response toward companies’ corporate social responsibility (CSR) efforts has received much attention in the consumption context. However, little is known in the anti-consumption context. The present research studies ...
  • Wiebe, Jeff; University of Lethbridge. Faculty of Management (Lethbridge, Alta. :|bUniversity of Lethbridge, Faculty of Management,|cc2013Management, 2013)
    A focus group and experiment were conducted to test the effects of psychological distance on participant affect, intentions, and behaviours in the realm of ethical consumption. Construal Level Theory (Liberman and Trope, ...
  • Hanel, Vanessa K; University of Lethbridge. Faculty of Management (Lethbridge, Alta. : University of Lethbridge, Faculty of Management, 2010Management, 2010)
    Consumers are becoming more socially conscious in their purchasing behaviours (Freestone & McGoldrick, 2008), and for some it is becoming a more salient aspect of buying criteria (Memery et al., 2005). Individuals‟ conceptions ...
  • Zhu, Ying; University of Lethbridge. Faculty of Management (Lethbridge, Alta. : University of Lethbridge, Faculty of Management, 2005Management, 2005)
    While website features of many kinds have been examined in numerous studies, few of these studies look at the use of websites by combining information technology and marketing perspectives. Also, no industry-specific website ...