Steve Firth, a native of Scotland and fourth-year philosophy major, has pledged to wear a kilt every day over the next 12 months and will organize a number of kilt-themed events in order to promote awareness of male cancers and to raise funds for cancer-focused organisations.
With a team of supportive bagpipers, Firth kicked off his campaign, and his pants, in late March.
“I have seen a lot of friends and family cut down with cancer recently, and all of them men,” says Firth.
According to the Canadian Cancer Society, there are nearly 200,000 new cases of cancer and over 75,000 cancer deaths overall in Canada each year.