The way the University of Lethbridge tells its story to internal and external audiences is being enhanced through a redesign of its online news website.
The second iteration of UNews includes new opportunities for the public to experience the stories that shape the U of L. The use of video, photo galleries, audio interviews and search capabilities to find
U of L expertise are designed to create a more interactive experience for web visitors.
“The University has compelling and important stories to tell,” says Chris Horbachewski, Vice-President Advancement. “The new UNews website celebrates student successes, research achievements, campus life and community linkages using a variety of story-telling vehicles. Communicating effectively with our internal and external audiences is a priority for the U of L and this is an important step forward for the institution.”
The new UNews website allows users to filter their content into streams such as student success, research, campus life, community and athletics. The website allows for direct searches of the Experts Database, features media coverage of U of L research and student successes, and allows for users to search for archived material.
The relaunch of the UNews website is one of a number of changes to the way in which the University is now communicating with its audiences. In June 2013, the U of L launched the Experts Database, aimed at connecting a variety of stakeholders with U of L researchers. This September marked the end of the printed version of the Legend newspaper. Later this fall, the U of L will launch a new version of the Notice Board, a new research website and revamp its UWeekly product.
“The way we communicate is constantly changing. The addition of digital signage on campus was a good example of that,” says Horbachewski. “What remains constant is our commitment to connecting with our students, employees and faculty members as well as our external communities such as those in industry, government, community organizations, policy making and the general public.”