Sisters and Faculty of Management classmates Brittany and Amanda Miller placed third overall in the prestigious Canada's Next Top Ad Exec competition, which wrapped up at the end of March.
"All of us in the Faculty of Management are very proud of Amanda and Brittany's success in this prestigious national business case study competition," says Faculty of Management Dean Dr. Bob Ellis.
"Amanda and Brittany possess the creativity, confidence, and leadership skills to transform the organizations in which they will work and the communities in which they will live following graduation."
The contest, sponsored by McMaster University's DeGroote School of Business, tasked students with creating an advertising campaign for an actual product from a real business – in this case, Chevrolet Canada's new Sonic compact car.
The University of Alberta team placed first, and the sponsoring group, McMaster University, was second. For finishing third, both Amanda and Brittany receive $1,000 scholarships from Chevrolet Canada, as well as a Fuji camera gift package.
The marketing majors were initially selected to the top 25 from a field of 167 teams from universities across Canada. The contest was open to both
undergraduate and MBA students. CNTAE's top 10 teams then faced off in a pitch or perish final presentation to a panel of expert judges from advertising, marketing and communications.
Judges evaluated each team by looking at participants' overall strategy, creativity and attention to detail.
"Submissions this year were some of the highest quality our judges have ever seen," says Meghan Brennan, co-chair, CNTAE.
"While each of the top-10 contestants submitted a top-tier entry, the three winning entries displayed a professional level of strategy, creativity, research and feasibility within the $1 million budget provided. These entries showed judges that marketing on campuses across Canada can be taken to a new level by using a mix of new and traditional media tools."
The Faculty of Management provided financial support to both Amanda and Brittany to assist with their travel expenses to and from Toronto.
For a look at the Legend in a flipbook format, follow this link.