RAVE: Reaching Audiences through Virtual Entryways


  • To respond to needs as identified by focus groups, individual unit presentations, and RRP Team findings.
  • To provide Recruitment with an identifiable online location where new recruits and families can easily find locational services at a distance and while on campus.
  • To increase the ability of the University to recruit and retain learners.
  • To distinguish the University by its adoption of audience-friendly, innovative technologies that enable prospective students to more easily find the information they want and need.
  • To increase the sense of community with integrated cross-unit communications for learners, staff and faculty, and visitors to the University.
  • To involve staff, faculty and students in the process of defining and representing the University of Lethbridge student experience, curriculum and services.
  • To transform the current fragmented online information services into a more comprehensive centralized service to the learners, faculty and staff, and guests to the University.
  • To create linear and non-linear access routes for prospective students and their parents.
  • To enhance the student-centered service commitment that the University of Lethbridge provides for learners.
  • To distinguish our University from other universities and colleges.
  • To speak to new audiences.
  • To attract international students by drawing connections between them and U of L alumni who originated from those countries.
  • To create a visually-intuitive interface to the university and its programs.

 Outcomes of Success: 

  • Increased online traffic and new student uptake.
  • Attraction of new audiences.
  • Improved public comprehension of University programs, facilities, services and locations.
  • Improved public perception of the University as being technologically progressive.
  • Increased sense of community.
  • One central point of information distribution on the Internet.
  • Increased satisfaction by learners, faculty and staff, and guests to the University.
  • Increased ability to support institutional initiatives in the recruitment and retention of learners.
  • Increased staff productivity through improved distribution of information; e.g., way-finding, published resources, programming and events.

Leaders:  James Graham & Heather Mirau



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