RAVE: Reaching Audiences through Virtual Entryways
To respond to needs as identified by focus groups, individual unit presentations, and RRP Team findings.
To provide Recruitment with an identifiable online location where new recruits and families can easily find locational services at a distance and while on campus.
To increase the ability of the University to recruit and retain learners.
To distinguish the University by its adoption of audience-friendly, innovative technologies that enable prospective students to more easily find the information they want and need.
To increase the sense of community with integrated cross-unit communications for learners, staff and faculty, and visitors to the University.
To involve staff, faculty and students in the process of defining and representing the University of Lethbridge student experience, curriculum and services.
To transform the current fragmented online information services into a more comprehensive centralized service to the learners, faculty and staff, and guests to the University.
To create linear and non-linear access routes for prospective students and their parents.
To enhance the student-centered service commitment that the University of Lethbridge provides for learners.
To distinguish our University from other universities and colleges.
To speak to new audiences.
To attract international students by drawing connections between them and U of L alumni who originated from those countries.
To create a visually-intuitive interface to the university and its programs.
Outcomes of Success:
Increased online traffic and new student uptake.
Attraction of new audiences.
Improved public comprehension of University programs, facilities, services and locations.
Improved public perception of the University as being technologically progressive.
Increased sense of community.
One central point of information distribution on the Internet.
Increased satisfaction by learners, faculty and staff, and guests to the University.
Increased ability to support institutional initiatives in the recruitment and retention of learners.
Increased staff productivity through improved distribution of information; e.g., way-finding, published resources, programming and events.
Leaders: James Graham & Heather Mirau
Please Note: Monthly reports and other documents relevant to this project may be available to the University of Lethbridge community. Please login by clicking the Log In Button below in order to view these documents.