Notice Board

The Southern Alberta Council on Public Affairs (SACPA) presents a session discussing the importance of tourism in southern Alberta and its opportunities to grow.

How Important is Tourism to the Lethbridge and Southern Alberta Region?

Tourism is vital for the success of many economies around the world. It boosts revenues, creates thousands of jobs, helps to develop infrastructure and plants a sense of cultural exchange between visitors and residents. With southern Alberta boasting four UNESCO World Heritage sites and the largest facilities for sports and business events south of Calgary, opportunities are available to invest, grow and capture additional economic impact.

How do we accomplish this and do so in a sustainable way? The speaker will explore some of the exciting projects happening in 2024 and look at the potential of tourism in our region over the next 10 years.

Speaker: Erin Crane

Erin Crane is the CEO for Tourism Lethbridge. She tells people that this was the position she was born to do! Erin grew up at the Grand Canyon and has spent a majority of her career working in the tourism industry. From managing performing art centres, to coordinating world championship boxing events, to working in hotels, aboard the Vulcan Trek Station and encouraging business and event growth for the City of Lethbridge, she has seen it all. A traveler herself, Erin loves what she does and looks forward to sharing her passion for tourism with others.

Date/Time: Thursday, March 28, 2024. The presentation begins at Noon and concludes at 1 p.m.

Cost: Free, donations however, are gratefully accepted.

Location: Lethbridge Senior Citizens Organization (LSCO), Dining Room, 500-11 Street S, Lethbridge

Lunch & Refreshments: The Atrium Dining Room will be available by 11:15 a.m. Please arrive early to patronize the LSCO cafeteria and enjoy their excellent variety of good value food options.

For more information on the Southern Alberta Council on Public Affairs, visit the SACPA web page.