What is Canada’s Most Famous Generation Leaving Behind?
What is Canada’s Most Famous Generation Leaving Behind?

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October 5, 2006

New Book Explores how the Baby Boom Generation has Shaped a Nation

A landmark new book that draws on unparalleled trend data to tell the story of how the Baby Boom generation has changed -- and not changed -- since the 1960s is now available from Author/researcher Reginald Bibby, a University of Lethbridge Sociologist.

The Boomer Factor: What Canada’s Most Famous Generation is Leaving Behind is the latest in Reginald Bibby’s bestselling series of books on social trends in Canada.

In The Boomer Factor, Bibby, one of the country’s foremost trend-trackers and social commentators, examines just what kind of country they will be leaving behind.

The Boomer Factor is Published by Bastian Books, and is available at the University of Lethbridge bookstore, and in store or on-line at other national booksellers.

Contrary to widespread belief, Bibby says the heralded Boomers are giving way to a new generation that may significantly elevate the overall quality of life in Canada.

“The human backdrop of these post-60s trends has been the highly publicized and numerically dominant Baby Boomers, born between approximately 1946 and 1965, who have been living out life alongside Pre-Boomers and younger adults,” Bibby says.

“This book shows how Baby Boomers broke with many of their grandparents and parents in the course of having a powerful impact on life in Canada, yet are leaving the scene with a mixed legacy.”

Bibby adds that the members of the post-boomer generations have learned much from Boomers and older Canadians about what they want from life – and don’t want from life.

Drawing on national surveys conducted every five years from 1975 through 2005, Bibby identifies six major shifts that have taken place in Canadian life since the 1960s.

1. From Dominance to Diversity - The Endorsement and Expansion of Pluralism

2. From We to Me - The Acceptance and Acceleration of Individualism

3. From Deference to Discernment - The Geometric Jump in Performance Expectations

4. From Obligation to Gratification - The Emergence of a Consumption Mindset

5. From Tomorrow to Today - The Remarkable Rise in Time Expectations

6. From Knowing Too Little to Knowing Too Much - The Information Explosion and Its After Effects

He also reminds readers that trends do not only involve shifts; they also involve continuities, where little change takes place in key areas of life. Those trends are also important news. Bibby identifies four such areas:

1. What People Want - Three Things Are Still Supreme

2. Civility - Good Social Interaction is Still Valued

3. Family Aspirations - The Hopes and Dreams Are Still Alive

4. Religion and Spirituality - The Gods and the Churches Are Still with Us

The human backdrop of these post-60s trends has been the highly publicized and numerically dominant Baby Boomers, born between approximately 1946 and 1965, who have been living out life alongside Pre-Boomers and younger adults. Contrary to widespread belief (and anxiety!) the heralded Boomers are giving way to a new generation that may significantly elevate the overall quality of life in Canada.

About the Author:

Reginald W. Bibby, PhD, holds the Board of Governors Research Chair in Sociology at the University of Lethbridge. The author of ten bestselling books, including Fragmented Gods, Mosaic Madness, and Canada's Teens, he also has become familiar to Canadians through his extensive media appearances and presentations from coast to coast. In 2006, the Governor General appointed him an Officer of the Order of Canada.

Contact: Reginald Bibby (403) 381-0151 / e-mail: bibby@uleth.ca

Website: http://www.reginaldbibby.com

A brief list of some of the topics covered in this book is available here.


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U of L Communications and Public Relations Contact:
Communications and PR Officer (403) 382-7173

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