National Philanthropy Day Generosity of Spirit Award Recognizes Bill and Elsa Cade
National Philanthropy Day Generosity of Spirit Award Recognizes Bill and Elsa Cade

November 12, 2010

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University of Lethbridge President Emeritus Dr. Bill Cade and his wife Elsa have received a Generosity of Spirit Award from the Association of Fundraising Professionals, Calgary & Area Chapter at a National Philanthropy Day (NPD) event in Calgary.

The Cades were nominated for the Family category of the popular award program, which recognizes and celebrates the philanthropy of individuals, companies, and organizations in the community.

A complete list of recipients can be found below.

Bill and Elsa are well known in the southern Alberta community to be strong supporters of education and youth.

Among the numerous projects they have been involved with, they established the Bill and Elsa Salazar Cade Scholarship in Evolutionary Biology, an endowment which has reached nearly $130,000.

They have both contributed to countless student fundraisers and volunteered their time with many local organizations, including the Lethbridge Youth Foundation, Alberta Science Foundation and the Lethbridge United Way.

In recognition of her long-standing service to the community, Elsa was awarded the 2010 University of Lethbridge Senate Volunteer award and was instrumental in supporting a Haiti earthquake relief effort which raised more than $118,000.

In the spring of 2010, they donated their much-loved 1984 BMW, affectionately named Michael Nolan, to the University of Lethbridge Students’ Union to be raffled off in support of student scholarships. The unique donation raised more than $30,000.

From student groups and aboriginal programs to economic development, the Cades have supported numerous local projects and community-based organizations such as the Rotary Club of Lethbridge, to which they have a combined 30 years of service.

They’ve also served as a resource to various youth and
student groups. What is particularly noteworthy is the
integral role Elsa has played in the family by putting her career as an award-winning science educator on hold, to support Bill in his role as president.

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About National Philanthropy Day

NPD provides an opportunity to reflect on the meaning of giving and all that it has made possible. First held in 1986, NPD celebrates the endless daily contributions individuals and organizations across the world make to countless causes and missions.

Last year, more than 100 Association of Fundraising Professionals (AFP) chapters held NPD events and activities across North America.

“National Philanthropy Day and Philanthropy Awareness Week celebrate everyone involved in the circle of philanthropy – people who, in their own unique ways, are helping change the world,” says Julie Johnston, co-chair of this year’s National Philanthropy Day and Philanthropy Awareness Week activities and fund development officer at Talisman Centre.

“The charities and the people who engage in philanthropy are making a real difference in people’s lives,” says Kara Tersen, director of development and communications with the Nature Conservancy of Canada and Johnston’s co-chair for this year’s National Philanthropy Day and Philanthropy Awareness Week. “The week’s activities – and especially the luncheon – really highlight this impact.”

“National Philanthropy Day is hosted by the Association of Fundraising Professionals (AFP), an organization dedicated to ethical fundraising.” adds Derek Fraser, President of the AFP Calgary & Area Chapter.

Generosity of Spirit Honourees:

Individual: Cassie Campbell-Pascall, nominated by Ronald McDonald House

Youth: Christian Brandt, nominated by Alberta Children’s Hospital Foundation

Family: Bill & Elsa Cade, nominated by the University of Lethbridge

Small Business: Athena Resources, nominated by Discovery House Family Violence Prevention Society

Group: District 37-O Lions, nominated by STARS Foundation

Corporate Philanthropist: Graham Group, nominated by Hospice Calgary Society

Lifetime: Stephanie Felesky, nominated by the United Way of Calgary and Area

Hazel Gillespie Community Investment Leadership Award: Jerilynn Daniels

Outstanding Fundraising Professional: Joan Black, CFRE


Media Contacts:

Derek Fraser, President Association of Fundraising Professionals, Calgary & Area Chapter
Cell: 403-462-6369
Email: derekfraser@theseed.ca

Kara Tersen, Co-Chair, National Philanthropy Day and Philanthropy Awareness Week
Cell: 403-613-0262
Email: kara.tersen@natureconservancy.ca


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U of L Communications and Public Relations Contact:
Communications and PR Officer (403) 382-7173

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