The integrated marketing initiative provides the U of L with clarified positioning and the integrated marketing plan will be updated in the spring of each year. To shape the IMC and to advance the U of L Strategic Plan, the University has established five strategic priorities.
- Confirm our place as a comprehensive university
- Enhance the student experience
- Build internal community and enhance relationships with external communities
- Promote access to quality post-secondary education
- Enhance the environmental sustainability of the University