Marketing Major

Faculty of Management » Programs & Degrees » Undergraduate » Majors » Marketing


What is Marketing?

Marketing is both an art and a science appealing to creative people and those with a more analytical orientation. Marketers are the crucial link between the organization and its customers/end-users and its suppliers, concerned with building relationships that are valuable for all parties. Consequently marketing is rooted in a strong understanding of the customer, whether an individual consumer or another organization. Identifying consumer needs, developing new products/services, developing communications strategies, ensuring products and services are available where and when consumers want them, determining prices, and adjusting all of these to international markets and different cultures – that’s the job of marketing.

Why complete a Marketing major?

Are you creative? Analytical? A ‘people person’?

Almost one-third of North Americans are employed in marketing or marketing-related positions. Marketing’s role in organizations is becoming increasingly important, and Chief Marketing Officer has become a crucial position in many organizations. As a marketing professional, you can work in a wide range of industries across the globe. Marketing skills are also highly valued in nonprofit and social cause organizations. Salaries for marketers are among the top in business. Although new marketing hires may start with slightly lower salaries than some other fields, salaries often increase at a much faster rate and continue to grow after other fields have leveled off. Further, more senior executives started out in marketing than in any other field. Whether you prefer working with numbers, talking with people, or generating creative ideas, there is a Marketing career to fit your talent.


What courses will I take in a Marketing major?

Can I focus my Marketing degree in a certain area?

Marketing Concentrations (pdf) allow you to focus your degree on one of two areas that interest you. Concentrations are optional.

Who will I be working with over the next several years?

Meet our Marketing Faculty

What can I do with a Marketing major?

Learn more about a career in Marketing

What have U of L Marketing grads said about the program……

What programs offer a Marketing major?

When you apply to the U of L for admission, you apply to a program (degree or certificate) and a major. A Marketing major is available in the following programs:

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