BFA - New Media/BMgt Combined Degree

The Combined BFA/BMgt (PDF) degree program is one of very few degree programs in Canada to blend new media and management. The combined degree expands options available to undergraduate students, bridges the gap between the fine arts and management disciplines, and prepares graduates to use new media to maximum effect within an organization or provide strong knowledge about how to manage innovation and entrepreneurship.

This option, with limited seats in Fine Arts, combines new media, film and video production, art, drama and music with organizational behavior, informational technology, accounting, marketing, management policy, and human resources management.

Graduates have a firm foundation for careers that combine interactive technology and management, preparing them to start their own business or become team leaders in the marketplace.

Economic and Marketplace Demand

Demand is increasing for managers who are savvy in digital media and new media artists with expertise in business management. This combined degrees program gives graduates a competitive advantage in the marketplace and opens up unique professional opportunities.

Graduates can find employment as

  • Entrepreneurs
  • New media company managers
  • Project managers
  • Public relations specialists
  • Media and marketing researchers
  • Corporate communications specialists


Combined degrees are only available at the Lethbridge campus.

BFA Majors

The major in Fine Arts is New Media.

Management Majors

The major in management is General Management. Students who choose to complete a Management major other than General Management may be required to extend their program beyond 50 courses.

Management Minor Requirements (PDF)

The following minors are available for this program:


Work Experience: Cooperative Education Program