MGT2020Y - Marketing

Management 2020

Marketing

Credit hours: 3.0

Contact hours per week:

3-0-0

The marketing function of organization; decision areas in the external environment, marketing strategies, research, consumer behaviour, product classification and development, distribution, promotion and pricing.

Recommended Background:

Economics 1010 AND Economics 1012

Equivalent:

Management 3020 (prior to 2012/2013)