MGT3210Y -

Management 3210

Management 3210

Consumer Behaviour

Credit hours: 3.0

Contact hours per week:


Consumer behaviour theories, examination of sociological and psychological influences of buyer behaviour, study of the consumer decision process, implications for product development, sales, promotion, distribution and pricing.


Management 2020 AND
One of Writing 1000 or a university English course (3.0 credit hours)

Download MGT3210Y course outline