MGT3210Y -

Management 3210

Consumer Behaviour

Credit hours: 3.0

Contact hours per week:

3-0-0

Consumer behaviour theories, examination of sociological and psychological influences of buyer behaviour, study of the consumer decision process, implications for product development, sales, promotion, distribution and pricing.

Prerequisite(s):

Management 2020 AND One of Writing 1000 or a university English course (3.0 credit hours)