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MSc presentation (Awagu) - Defensiveness to Fear Appeals in Advertising

December 10, 2012 - 10:00am

Please join us for the following MSc(Mgt) Thesis Defence:


“Reducing Defensiveness to Fear Appeals in Advertising: Exploring the Influence of Threat Orientations and Self-Affirmation on Fear Appeals”


Chrysantus (Chris) Awagu, MSc(Mgt) Candidate

Monday, December 10, 2012
10:00am | M4032


Supervisor: Dr. Debra Basil

Reader: Dr. Bonnie Lee, Health Sciences

Reader: Dr. Michael Basil

External Examiner: Dr. Anthony J. Roberto, Arizona State University


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