About the Centre

l to r: Debra Basil, Mike Basil, Tanya Drollinger, Walter Wymer, Sameer Deshpande

Our Vision

We will be the premier Canadian institute for generating and disseminating knowledge regarding social marketing, nonprofit marketing, sustainability and social responsibility, providing organizations, companies and students with the tools they need to improve society.

Our Mission

To create knowledge and disseminate knowledge through research, to educate students, and to empower nonprofit personnel in the areas of social marketing, nonprofit marketing and management, and social and environmental sustainability.

Our History

The Centre for Socially Responsible Marketing (CSRM) was established in 2001. CSRM began as the dream of three University of Lethbridge marketing professors. We focused our efforts on issues relevant to CSRM, and from that time forward selected all new marketing hires according to their interest in CSRM issues.