To create and share knowledge that uses marketing principles for the betterment of society.
To foster research, to teach, and to generate involvement in three related areas:
These objectives are accomplished through a variety of avenues, including conferences, community workshops, internal research support and invited speakers.
We have the unique advantage of five very accomplished researchers within the CSRM all working within the above areas of research. It is extremely rare for a university to have a critical mass of researchers in a common area such as this, all of whom have achieved a high level of accomplishment in their own right.