The first few databases are core databases for any field of business studies with the remaining titles being specific to the study of Marketing.

Recommended Databases

Communication and Mass Media Complete (CMMC) 
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Ad*Access  
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Vividata [formerly PMB (Print Measurement Bureau)] 
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ABI/INFORM Global 
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Business Source Complete 
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PsycINFO [via Ovid] 
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PsycARTICLES 
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Canadian Business and Current Affairs (CBCA) Complete 
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e-Library (Conference Board of Canada) 
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CBR (Canadian Business Resource) 
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LexisNexis Academic 
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Infomart 
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Mergent Online 
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MarketLine 
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Mergent Online - First Research 
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Mergent Online - Archives 
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Wiley Online Library 
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Oxford Journals 
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SAGE Journals Online 
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ScienceDirect 
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Taylor & Francis Online 
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Cambridge Core 
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SpringerLink 
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PressReader 
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