As Amazon, Sony, and Apple redefine the book market, we are slowly starting to see publishers realize that they have to change their sales models to accommodate users or these gadgets and the new web. Motoko Rich explores the text book publisher Macmillan’s attempt to adapt to this changing market.
Instructors who have tested the DynamicBooks software say they like the idea of being able to fine-tune a textbook. “There’s almost always some piece here or some piece there that a faculty person would have rather done differently.”
We want to know what you think. Do you feel this is a positive change for the publishing industry or are these changes only going to cause a technology deficit?