The U of L brand was defined in 2008 after extensive consultation with stakeholders. It is meant to be a living concept that may evolve over time. These guidelines will help you understand the strategic foundation of the desired brand experience and how it lives in our communications material.
The brand guidelines also help internal staff and outside agencies understand and apply our brand elements – the identity elements and creative platform that distinguish the U of L from other institutions.
If you have questions that are not addressed in this document, please contact the Communications Office (firstname.lastname@example.org).