Marketing Industry Reception

Monday, January 30, 2017

Room S2011 (Bow Valley College, South Campus)

5:30 p.m. Networking Reception with hors d'oeuvres

6:00 p.m. Keynote Presentation

How to Win in Today's Marketing Battlefield​

The landscape of marketing has changed almost overnight in the last few years. Short attention span, multi-channel interactions, and information overload—these are some of the consumer challenges marketers face in 2016.  

In order to engage effectively with consumers, marketers need to be acutely aware of the evolution of consumer behavior.  

In this keynote, Eric will share the cutting-edge strategies marketers use to deliver exceptional ROI and keep marketing “alive and well.”  

Keynote Speaker: 

Eric Chang is the Director of Marketing at Airau Marketing, where he oversees client marketing strategy, business development, marketing, and communications. Airau Marketing is a full-service marketing agency serving clients from Alberta to the United States in a wide array of industries: E-commerce, Retail, Entertainment, Food & Beverage, Education, Non-profit, Technology, and Government.  

Originally a local film and design studio, Airau has been transformed into a thriving marketing agency under Eric’s leadership through the principle of results-based marketing consulting.  

Graduated from the University of Lethbridge with a Bachelor of Computer Science degree, Eric was recognized as the Top 40 Under Forty by the Lethbridge Chamber of Commerce and BDO in 2016. 

Proudly sponsored by: