To deliver quality goods and services which enhance, promote, and support the University's primary functions of instruction and research. To meet the needs of students and faculty, staff and members of the public participating in institutional events, with sensitivity to the total community. To achieve full cost recovery in all operational areas.

To be the best full cost recovery operation at any University or College, delivering superior quality products and services in the most efficient and effective way possible, while exceeding our customers' expectations for friendliness and service, resulting in the best customer satisfaction in our marketplace.